Profit first for e-commerce

Profit First works brilliantly in e-commerce, therefore we’ve been able to deliver some terrific results for our clients. Cloud has extensive experience working with online stores of all sizes, whether they be retail arbitrage, white and private label or wholesale e-commerce companies. As a result, we’ve developed an excellent reputation as one of the most trusted financial partners within this sector across the United Kingdom.

profit first west midlands

Profit first loves e-commerce...

E-commerce businesses are typically complex and establishing the moving parts is often difficult. They can be notoriously volatile, with cash in the bank frequently providing a misleading signal of how well the business is performing. Not ideal. Fear not, Cloud has that covered. As a Profit First-accredited organisation, we can deal with these issues and prevent over-trading (basically, growing too quickly), loss-making transactions and inadvisable purchases. Any other benefits? We’ll help you to avoid the classic mistakes e-commerce businesses can make. These may include borrowing to grow, buying the wrong products and taking out too much cash personally.


We’ll hardwire profitability into your business and build the foundations for exciting growth.

cloud accounting uk
accounting for profit first

...And we love profit first

As one of only a handful of Profit First-accredited firms in the United Kingdom, we’re well equipped to help you take your business to the next level. Our passion for this fantastic methodology continues to grow as we see incredible results for our customers. In fact, we’ve teamed up with Profit First specialists Bookskeep – a US-based advisory firm founded by a leading Profit First author. Cyndi Thomason, who penned a Profit First book dedicated to e-commerce companies, has partnered with our Director – Duncan Lloyd – on numerous engagements. As a result, we’ve been able to share expertise to maximise the benefits for both of our clients.

We’ll hardwire profitability into your business and build the foundations for exciting growth.

Providing added value. Every time.

As a full service firm of Chartered Accountants, our job is to help you make more money. Whether it’s through our accounts, tax, reporting or forecasting services, we’re driven to help you build a consistently profitable and sustainable business. Oh, and did we mention we have an Independent Financial Advice arm within our firm? Combine that with our expertise in Profit First and you’re all set to embark on an exciting wealth-building journey.

To do this, we provide detailed financial reporting and forecasting as a basic platform, which we then use as a foundation to grow. We’ll go into intricate detail in multiple areas, such as identifying product profitability by SKU. Furthermore, our professional accountants can also help you determine the launch investment required for an exciting product and it’s future forecasts.

Thanks to our specialist software that links major online trading platforms such as Amazon to accountancy software, we’ll always be able to keep your accounts accurate and compliant with tax authorities worldwide.

Are you an e-commerce company looking for an expert accountancy partner? Contact our experts at Cloud today for a confidential discussion on how we can help take your business to the next level.